Publicans - Learn the Secrets of How to Turn a PUB WALK into PROFIT !
It's official. Walking is the most popular recreational activity with over 8 million of us walking at least once a month, according to a recent Sport England survey. That's 8 million people out there every month, looking for somewhere to walk and often somewhere to stop for refreshment. Just think about it. 8 million people working up a thirst and an appetite. Every month.
So why not tap into that market by showing them an exciting new walk featuring your own pub? Read on to learn the 10 steps to success in creating your very own pub walk using the free tools provided by MyFavouritepPubWalks.com - a walk that leads hungry and thirsty customers straight to your door!
You can see other pubs currently taking advantage of this by viewing our Competitions page.
10 EASY STEPS TO A SUCCESSFUL PUB WALK
Guess what, you don't even have to write the walk yourself. Of course you can if you want to but why not engage with your customers and encourage them to do it for you. How? By running your own local contest to find the best walks featuring your pub.
You decide what prizes you want to offer your customers (meal for two, bottle of champage, etc.) and then simply use the free MyFavouritePubWalks.com tools to run your own on-line competition. Walkers simply submit their pub walks to us for uploading to the site and then others can rate them and add comments using our 5-star rating system.
Registration with MyFavouritePubWalks.com as a Participating Pub is free and it gives your pub it's own profile page on the MyFavouritePubWalks.com website for the duration of your competition. Even after that, there will always be a brief overview of your pub and contact details included with each of your pub's walks.
Please rest assured that you do not need to make any payment to MyFavouritePubWalks.com because, as well as marketing your pub by putting it on the walkers' map, you are also helping us in our mission to build the most comprehensive database of pub walks anywhere.
If you would like to reach out to these 8 million walkers and get some free advertising too, then follow our 10 steps to success below.
1. Add your pub profile to MyFavouritePubWalks.com by clicking on Profile Page and completing the template with details about your pub and ideally at least one photo. Don't forget to state the prizes you are offering your customers and the closing date for entries. If you are allowing your customers to vote (recommended) then include the deadline for that too. We will then set up your profile page and email you a link so you can check you are happy with it.
2. Tell your existing customers about the competition by downloading a poster, add your pub name and your prizes and display some in your pub. If they can be visible from outside for passers-by then even better. If you have a mailing list, tell them too, ideally by pasting the URL of your Profile Page into your mail.
3. Tell your local newspaper about your competition (include details of your prizes), giving them some information about your pub and include a photograph - they are always looking for a good photo opportunity! If you are the first pub to do this in your town, district or county then make sure they know it. The early bird catches the worm!
4. Tell your local radio station - they may even offer you the chance to speak on radio about your competition, your pub, your prizes and what a walk from your pub can offer walkers (scenery, historic interest, heritage trail or nearby attractions).
5. Tell your Parish Magazine by sending them a poster which they may include or mention for free on their events page. As they are always looking for magazine content, you could write them a short item on your own favourite walk from your pub and include details of your competition prizes (remember to include that photo).
6. Always carry a few posters with you and ask to display one anywhere this is possible - your local Tourist Information, library, supermarkets, corner shop, parish notice boards, leisure centres, anywhere.
7. Make an event of the judging. You could of course decide for yourself who is the winner for your pub but that would be missing a great opportunity. Why not engage your customers by letting them participate and get them talking about your pub? Have a specific night after the closing date for entries where you leave printouts of each walk on the tables for people to pass around and discuss, even take away with them. You could even throw in a few sandwiches and crisps if you wanted. Encourage them to try the walks, then vote and comment online. Make sure you leave sufficient time after the closing date for entries to give opportunity for people to try out some of the walks and vote - remember they'll be finishing at your pub for refreshments! We suggest 3 - 4 weeks minimum here.
8. Choose your winner(s) after the voting deadline by viewing the star ratings and comments left by walkers on the website and then make sure everyone knows who those winners are and the prizes they received.
9. Celebrate the winning pub walk and again use it for maximum publicity. Tell your local paper. Why not organise a group/family pub walk for your customers using the winning entry? If it proves popular you could consider a monthly, quarterly or half yearly walk perhaps using some of the other entries.
10. Finally - remember any pub can use this as a route to new business and more profit - try to be one of the first in your area to ensure you get the maximum benefit. This is not just about attracting new customers, it is also about increasing the spend of all customers, both new and existing, and there can be no doubt that hungry and thirsty ones will spend more. And of course a pub walk gives everyone an added reason to return to your pub again and again.
To start on the path to profits ... click on Profile Page and email the form with your pub's details to firstname.lastname@example.org.
MyFavouritePubWalks.com was founded in 2007 as the first national pub walks database, aiming to support our pub heritage by promoting our pubs to the vast and growing walking community.